The four-day event includes an opening ceremony; demo rides from Harley-Davidson, Buell, Kawasaki, BMW, Honda, Yamaha, Ducati and Kymco; an already sold-out luncheon hosted by AMA CEO Patricia DiPietro, AMA President Robert Rasor and FIM CEO Guy Maitre; indoor vendor displays; guided and self-guided tour possibilities; a cyclecross dubbed “The AMA Asphalt Assault”; a parade and street party called “Take Over Athens”; a special exhibit on women motorcyclists brought to the conference by the Motorcycle Hall of Fame Museum; and 14 seminars.

Collaborating organizations include Motor Maids, Women in the Wind, Women On Wheels, Women's International Motorcycle Association-USA and Women's International Motorcycle Association-Canada, Women's Motorcyclist Foundation, Femmoto, Ebony Angels and the Women's Motocross Association (WMA).